Press Release

October 14, 2014 — For Immediate Release

NewAge Industries Promotes from Within for Director of Sales Position
Responsibilities Include Sales Objectives, Productivity & Effectiveness

Southampton, PA — NewAge Industries announces the promotion of Michael R. Allard to Director of Sales. A four-year employee, Allard previously held the role of Global Sales Manager for the company’s AdvantaPure® high purity products division.
"Mike is a key asset to the company," stated Ken Baker, CEO. "He has complete understanding of how we want to progress, both with product development and sales growth, and has the knowledge and strategic ideas to help us get there."
In his new position Allard will oversee sales for NewAge Industries’ industrial tubing and hose and for AdvantaPure’s biopharmaceutical tubing and Single-Use technologies. He will remain a visible key team member, meeting with customers and distributors and using his application engineering skills. Allard will also work with other company department leaders on corporate planning and implementation and will be responsible for all sales team staffing.
Additional duties include:

  • Responsibility for the productivity and effectiveness of the sales team
  • Develop sales strategies to meet overall company objectives
  • Develop department budgetary requirements
  • Monitor customer, market and competitor activity and provide feedback
  • Compile information and data related to customer and prospect interactions
  • Manage key customer relationships and participate in partnership opportunities  

Prior to working with NewAge Industries, Allard’s employment included sales management positions at biotechnology and pharmaceutical component distributors, international sales at a semiconductor equipment manufacturer and sales representation and management at companies involved with plastics, instrumentation and sensing devices. He holds a Bachelor of Science degree in Marketing and a master’s in Business Administration, both from the University of Massachusetts.
AdvantaPure is currently seeking sales applicants for new positions within the United States.
For more information on Allard’s role and other employment opportunities, contact the AdvantaPure team at 145 James Way, Southampton, PA 18966; phone 888-755-4370 or 215-526-2151; fax 888-258-4293 or 215-526-2167; e-mail:

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About AdvantaPure and NewAge Industries
AdvantaPure, a division of NewAge Industries, specializes in clean products for the pharmaceutical, biomedical, food, beverage, chemical, and cosmetic industries. All products are manufactured, stored, and shipped using the cleanest methods possible to ensure unsurpassed product purity.

In business since 1954, NewAge Industries is a manufacturer and fabricator of thermoplastic and thermoset tubing and hose, and a supplier of fittings and clamps. The company offers one of the broadest product lines of tubing, hose, and fittings in the U.S., and its custom extrusion and fabrication services are unrivaled. In 2006, NewAge Industries initiated an ESOP (Employee Stock Ownership Plan) for the benefit of both its employees and customers.



Mike Allard